THE HARMONY, 2023
The journey of spreading love for fashion and coffee by the project COFFEE LOVERS would be incomplete without amazing partners. In the neighboring country of Cambodia, Routine is privileged to have the opportunity to work with BROWN COFFEE - the number 1 coffee brand in Cambodia, which not only brings high quality coffee but also create meaningful contributions to the local coffee culture and community.
"Brown Coffee is made up of individuals with many dreams and ambitions. They are young, full of aspirations, eager to create, curious, and keen to learn and explore knowledge. They are humble but passionate about the culture they have. BROWN people are also global citizens and proud to be Khmer. They work hard, but they also believe in meaningful and enjoyable experiences, and the team is committed to personal growth and cultural development within their community”
In this collaboration, Routine is not only inspired but also finds a strong connection with our friend Brown Coffee. With the two main artworks, Wear Coffee Drink Coffee and The Astronaut on our special S.Cafe material, both Routine and Brown Coffee hope to spread a love for coffee and local culture, while also encouraging young people to bravely step out of their comfort zones, explore, and enjoy their journey just like an astronaut.
